Thiago ROCHA

Founder & Lead Designer

Salvador, Bahia, Brazil

Sara Lawrence headshot

About

Building bespoke brands for fashion-led and innovation-driven founders. 5 years. 50+ projects. 22 recognitions across Behance (15×), Abduzeedo (6×), Outstanding Branding, and World Brand Design Society. Clients raised over $1B in funding. Founder of ROCHA. Lead Designer at WKNDHRS.

Work Experience

2021 — Now

Founder at ROCHA Branding

Salvador, Brazil Full-service branding studio. 50+ projects across technology, fashion, hospitality, and health, and education. Four-time Abduzeedo feature. Work selected for Behance's Branding, InDesign, and Stock galleries.

2025 — Now

Lead Designer at WKNDHRS

Freelance, RemoteDesign work across the agency's client portfolio: Gopuff, X Games, Powerade, BodyArmor.

Selected Projects

2026

Animae Mundi

Branding Project

2026

Destroy 2 Rebuild

Brand strategy, identity, and website for a DC streetwear brand repositioning around intentional reinvention, for those who've rejected inherited aesthetics on purpose.

2026

INKON

Brand positioning, identity, and photography direction for a men's temporary tattoo brand entering a crowded category. With Isabele Almeida.

2026

Veronica Di Santo

Creative direction, brand strategy, and identity for a new bridal collection under the Ines Di Santo house, positioning it as a distinct label within an established luxury brand. Brand featured in the New York Bridal Fashion Week, WWD, and others.

2026

Wadha AlHarban

Personal brand relaunch for a photographer returning to the industry after a multi-year break.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

Artemisia Labs

Rebrand for an AI company exiting stealth ahead of a major partnership announcement. With Isabele Almeida.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

Davartos

Naming and brand identity for a Brazilian multidisciplinary studio focused on narrative games. With Guilherme Dossantos.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

CAU/BR

Branding proposal for the Brazilian Council of Architecture and Urban Planning's public design competition. Not selected. Picked up 2 Behance features anyway. With João Maximiano.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2025

Oryx

Brand refinement aligned with a strategic pivot in the company's positioning and target market.

2024

MAGPPIE

Full rebrand for a wellness company, centered on their flagship product and core offer.

2024

Morinel Studio

Branding for a competing agency.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2021

Sympatient

Rebrand and pitch deck for a German medical startup. Leading the company to closing a €7.5M Series A shortly after.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

Education

2024

PNAC (Positioning, Niche & Client Attraction) at Marcados

Brazil

Certifications

Thiago ROCHA

Founder & Lead Designer

Salvador, Bahia, Brazil

Sara Lawrence headshot

About

Building bespoke brands for fashion-led and innovation-driven founders. 5 years. 50+ projects. 22 recognitions across Behance (15×), Abduzeedo (6×), Outstanding Branding, and World Brand Design Society. Clients raised over $1B in funding. Founder of ROCHA. Lead Designer at WKNDHRS.

Work Experience

2021 — Now

Founder at ROCHA Branding

Salvador, Brazil Full-service branding studio. 50+ projects across technology, fashion, hospitality, and health, and education. Four-time Abduzeedo feature. Work selected for Behance's Branding, InDesign, and Stock galleries.

2025 — Now

Lead Designer at WKNDHRS

Freelance, RemoteDesign work across the agency's client portfolio: Gopuff, X Games, Powerade, BodyArmor.

Selected Projects

2026

Animae Mundi

Branding Project

2026

Destroy 2 Rebuild

Brand strategy, identity, and website for a DC streetwear brand repositioning around intentional reinvention, for those who've rejected inherited aesthetics on purpose.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2026

INKON

Brand positioning, identity, and photography direction for a men's temporary tattoo brand entering a crowded category. With Isabele Almeida.

2026

Veronica Di Santo

Creative direction, brand strategy, and identity for a new bridal collection under the Ines Di Santo house, positioning it as a distinct label within an established luxury brand. Brand featured in the New York Bridal Fashion Week, WWD, and others.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2026

Wadha AlHarban

Personal brand relaunch for a photographer returning to the industry after a multi-year break.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

Artemisia Labs

Rebrand for an AI company exiting stealth ahead of a major partnership announcement. With Isabele Almeida.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

Davartos

Naming and brand identity for a Brazilian multidisciplinary studio focused on narrative games. With Guilherme Dossantos.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture
visual example 3 of design work - two tone sculptures

2025

CAU/BR

Branding proposal for the Brazilian Council of Architecture and Urban Planning's public design competition. Not selected. Picked up 2 Behance features anyway. With João Maximiano.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2025

Oryx

Brand refinement aligned with a strategic pivot in the company's positioning and target market.

2024

MAGPPIE

Full rebrand for a wellness company, centered on their flagship product and core offer.

2024

Morinel Studio

Branding for a competing agency.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

2021

Sympatient

Rebrand and pitch deck for a German medical startup. Leading the company to closing a €7.5M Series A shortly after.

Visual example 2 of design work - wall of paintings
Visual example of design work - rainbow sculpture

Education

2024-2025

Brand Strategy & Design Business Course at Marcados

Brazil

2024

PNAC (Positioning, Niche & Client Attraction) at Marcados

Brazil

Certifications