About
I build bespoke brands for fashion-led and innovation-driven founders. Five years in, 50+ projects shipped, 24 recognitions across Behance (16×), Abduzeedo (6×), Outstanding Branding, and the World Brand Design Society. My clients have raised over $1B. I founded ROCHA and I lead design at WKNDHRS.
Contact
Work Experience
2021 — Now
Founder at ROCHA Branding
Salvador, Brazil Full-service branding studio. 50+ projects across technology, fashion, hospitality, and health, and education. Six-time Abduzeedo feature. Work selected for Behance's Branding, InDesign, and Stock galleries.
2025 — Now
Lead Designer at WKNDHRS
Freelance, RemoteDesign work across the agency's client portfolio: Gopuff, X Games, Powerade, BodyArmor.
Selected Projects
2025
WKNDHRS / X Games
Helped shape the early concepts that won WKNDHRS the X Games partnership, which still runs today. We built them in a week-long sprint with the heavy-hitting team behind the pitch.
2025 — Now
WKNDHRS / Gopuff
Leading design on the account
WKNDHRS brought me on in early 2025 to run Gopuff's in-app, social, and CRM design. The account moves fast. I built the workflows, learned how the company operates, and turned a scattered pipeline into one that ships on time.
Building AI workflows
The pace runs fast and the bar sits high. Gopuff sends exact briefs on tight deadlines: this product, dropped into that scene, pixel-correct. To meet that, I track every shift in AI image generation. I learned Figma Weave and Claude Code and built tools that automate the grunt work and cut turnaround.
Campaigns
Times Square: Lucci Lambrusco x Gopuff
Gopuff partnered with Lucci Lambrusco, and the campaign ran on a billboard at the Midtown Financial building in Times Square.
Seasonal Starbucks x Gopuff
I help build the seasonal campaigns for the long-running Starbucks and Gopuff partnership, working straight with their Senior Marketing Manager.
Plus a stack of holiday and seasonal promotions, each with its own identity and its own problems to solve.
Experience design
Redesigning the new-user journey
Helped redesign the onboarding flow so first-time users learn what Gopuff actually is, without drowning in it.
2026
Animae Mundi
Brand identity, creative direction, and website for a transdisciplinary cultural platform weaving Eastern and Western thought into new modes of knowledge, perception, and world-building.
2026
Destroy 2 Rebuild
Brand strategy, identity, and website for a DC streetwear brand repositioning around intentional reinvention, for those who've rejected inherited aesthetics on purpose.
2026
INKON
Brand positioning, identity, and photography direction for a men's temporary tattoo brand entering a crowded category. With Isabele Almeida.
2026
Veronica Di Santo
Creative direction, brand strategy, and identity for a new bridal collection under the Ines Di Santo house, positioning it as a distinct label within an established luxury brand. Brand featured in the New York Bridal Fashion Week, WWD, and others.
2026
Wadha AlHarban
Personal brand relaunch for a photographer returning to the industry after a multi-year break.



2025
Artemisia Labs
Rebrand for an AI company exiting stealth ahead of a major partnership announcement. With Isabele Almeida.



2025
Davartos
Naming and brand identity for a Brazilian multidisciplinary studio focused on narrative games. With Guilherme Dossantos.



2025
CAU/BR
Branding proposal for the Brazilian Council of Architecture and Urban Planning's public design competition. Not selected. Picked up 2 Behance features anyway. With João Maximiano.


2025
Oryx
Brand refinement aligned with a strategic pivot in the company's positioning and target market.
2024
MAGPPIE
Full rebrand for a wellness company, centered on their flagship product and core offer.
2024
Morinel Studio
Branding for a competing agency.


2021
Sympatient
Rebrand and pitch deck for a German medical startup. Leading the company to closing a €7.5M Series A shortly after.


Accolades
2026
2026
Artemisia Labs Ai Identity by Rocha: Botanical Precision for Enterprise Ai
World Brand Design Society
2026
2026
2026
Artemisia Labs AI Branding by ROCHA
Abduzeedo
2026
2026
2026
2025
2025
2025
2025
2025
Featured Project - Casa de Héroes
Outstanding Branding
2025
2025
2025
2025
2025
2024
2024
2024
2024
2024
2023
Education
2024-2025
Brand Strategy & Design Business Course at Marcados
Brazil
2024
PNAC (Positioning, Niche & Client Attraction) at Marcados
Brazil
Certifications
2025
Evolving Brands With Strategy by Aprender Design
Expires January 2035









