Salvador, Brazil

Bespoke branding studio for fashion-led and innovation-driven founders. I design what a company stands for before it says a word: strategy, identity, and story, cut to measure.

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50+ projects across technology, fashion, hospitality, health, and education. Founders use the work to raise money and launch. I rebranded Sympatient and designed its pitch deck; the company closed a €7.5M Series A soon after. I built the identity for Artemisia Labs, an AI company, as it left stealth. I led brand and creative direction for Veronica Di Santo, a bridal label that showed at New York Bridal Fashion Week and appeared in WWD.

Leading design on the account

WKNDHRS brought me on in early 2025 to run Gopuff's in-app, social, and CRM design. The account moves fast. I built the workflows, learned how the company operates, and turned a scattered pipeline into one that ships on time.

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Building AI workflows

The pace runs fast and the bar sits high. Gopuff sends exact briefs on tight deadlines: this product, dropped into that scene, pixel-correct. To meet that, I track every shift in AI image generation. I learned Figma Weave and Claude Code and built tools that automate the grunt work and cut turnaround.

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Campaigns

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Times Square: Lucci Lambrusco x Gopuff

Gopuff partnered with Lucci Lambrusco, and the campaign ran on a billboard at the Midtown Financial building in Times Square.

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Seasonal Starbucks x Gopuff

I help build the seasonal campaigns for the long-running Starbucks and Gopuff partnership, working straight with their Senior Marketing Manager.

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Plus a stack of holiday and seasonal promotions, each with its own identity and its own problems to solve.

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Experience design

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Redesigning the new-user journey

Helped redesign the onboarding flow so first-time users learn what Gopuff actually is, without drowning in it.

Brand identity, creative direction, and website for a transdisciplinary cultural platform weaving Eastern and Western thought into new modes of knowledge, perception, and world-building.

Brand strategy, identity, and website for a DC streetwear brand repositioning around intentional reinvention, for those who've rejected inherited aesthetics on purpose.

Brand positioning, identity, and photography direction for a men's temporary tattoo brand entering a crowded category. With Isabele Almeida.

Creative direction, brand strategy, and identity for a new bridal collection under the Ines Di Santo house, positioning it as a distinct label within an established luxury brand. Brand featured in the New York Bridal Fashion Week, WWD, and others.

Rebrand for an AI company exiting stealth ahead of a major partnership announcement. With Isabele Almeida.

Naming and brand identity for a Brazilian multidisciplinary studio focused on narrative games. With Guilherme Dossantos.

Up and coming Charcuterie board brand, Sonoma-based, the business

Branding proposal for the Brazilian Council of Architecture and Urban Planning's public design competition. Not selected. Picked up 2 Behance features anyway. With João Maximiano.

Branding for a competing agency.

Rebrand and pitch deck for a German medical startup. Leading the company to closing a €7.5M Series A shortly after.